For this project, I was tasked to create a series of way-finding pictographs as if designing for an existing department store. I chose the 'World of Disney' store in Disney Springs.
Concept:
The goal with this project was to create efficient way-finding that matched current
Disney Parks and Resorts visual identity. Created with soft, basic forms to create a welcoming environment, iconic Disney imagery was used to create a uniquely Disney experience. Color was chosen to coincide with current the Cast Member costumes of the store, and create a complimentary color scheme with the red of the store’s brick walls.
Disney Parks and Resorts visual identity. Created with soft, basic forms to create a welcoming environment, iconic Disney imagery was used to create a uniquely Disney experience. Color was chosen to coincide with current the Cast Member costumes of the store, and create a complimentary color scheme with the red of the store’s brick walls.
Process:
